Bike Bits SW (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and protect your information when you visit or make a purchase from www.bikebits.store.

1. Who We Are

Business name: Bike Bits SW
Website: www.bikebits.store
Email: hello@bikebits.store
Business address: Fore Street, Beer, EX12 3EG

We are the data controller for the purposes of UK data protection law.

2. Information We Collect

We may collect and process the following personal data:

• Name
• Billing and delivery address
• Email address
• Phone number
• Payment information (processed securely by third-party payment providers)
• Order history
• IP address and browser/device information

3. How We Use Your Information

We use your personal data to:

• Process and fulfil orders
• Manage payments and refunds
• Communicate with you about your order
• Provide customer support
• Improve our website and services
• Comply with legal and regulatory obligations

We only collect data that is necessary for these purposes.

4. Legal Basis for Processing

Under UK GDPR, we process your data based on:

• Performance of a contract (e.g. fulfilling your order)
• Legal obligation (e.g. tax and accounting requirements)
• Legitimate interests (e.g. improving our services)
• Consent (where applicable, such as marketing emails)

5. Marketing Communications

We will only send marketing emails if you have opted in.

You can unsubscribe at any time by:

• Clicking the unsubscribe link in emails
• Contacting us directly

6. Sharing Your Information

We may share your data with trusted third parties, including:

• Payment processors
• Delivery and courier services
• Website and hosting providers

These third parties only process your data to perform services on our behalf and are required to keep it secure.

We do not sell your personal data.

7. Data Security

We take appropriate technical and organisational measures to protect your personal data from loss, misuse, unauthorised access, or disclosure.

Payment details are handled securely by third-party payment providers and are never stored on our servers.

8. Data Retention

We retain personal data only for as long as necessary to:

• Fulfil orders
• Meet legal, accounting, or reporting requirements

9. Your Rights

You have the right to:

• Access your personal data
• Request correction of inaccurate data
• Request deletion of your data
• Object to or restrict processing
• Request data portability

To exercise your rights, please contact us at [insert email].

10. Complaints

If you believe your data has been mishandled, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) in the UK.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page.

Cookie Policy

Bike Bits SW

This Cookie Policy explains how Bike Bits SW uses cookies and similar technologies on www.bikebits.store.

1. What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help the website function properly and improve your user experience.

2. Types of Cookies We Use

Essential Cookies

These cookies are necessary for the website to function properly, including:

• Shopping cart functionality
• Secure checkout
• Account login

These cannot be disabled.

Performance & Analytics Cookies

These help us understand how visitors use our website, allowing us to improve performance and usability.

Examples:

• Pages visited
• Time spent on the site
• Error messages

Functional Cookies

These allow the website to remember your preferences, such as:

• Saved login details
• Location or language preferences

3. Managing Cookies

You can manage or disable cookies through your browser settings.
Please note that disabling cookies may affect the functionality of the website.

4. Third-Party Cookies

Some cookies may be set by third-party services such as analytics or payment providers. These third parties have their own privacy and cookie policies.

5. Changes to This Policy

We may update this Cookie Policy from time to time. Any changes will be published on this page.